Website publishing and search engine optimization mistakes result in weak placement in Google and the other search engines and non-existent pageranks.

Not-existent or weak page title and meta tags (meta data) are one reason for poor keyword ranking. Meta data is the information about your website, which is important for directories and search engines but is hidden to average visitors. You should use important data tags on every page, and these include keywords, description, and title. Google recommends using descriptive, brief titles and making use of the meta tag.

Some search engine optimizers use similar or identical information on every page, which results in an unnecessary repetition. Many small businesses use their company's name or list 'homepage' as the title of every page. It is important to use unique descriptions, and you should create accurate and unique page titles.

Another common mistake is the use of overused, unrealistic, and unfocused keywords. Find keyword phrases and keywords that will drive more traffic to your site. Rather than using 'movies', try to add strategic modifiers such as 'movie reviews' or 'movie listings', based on your target audience. Find competitive keyword phrases and keywords and use them in your website's meta data. Keyword stuffing or overusing keywords is not recommended. Do some research on your visitors and competitors to find great keywords. Of course, you should include your keywords in the actual page content.

One common mistake many webmasters make is getting caught in SEO trends. Many SEOs spend hours writing, editing, and rewriting content to get the best keyword density. Rather than focusing on keyword density, try to write valuable and informative content that compels and engages. It may be difficult to recognize trends that will eventually pass and new best practices. This requires a keen eye on user experience, hands-on experience, and studying the subject in detail.

Using poorly written content is a common mistake because content is an important factor. You should try to develop original and useful content pages, including video, audio, text, and other materials. Text is the most important factor when it comes to search engine optimization, but some readers prefer audio, video, and other multimedia. Make sure your content pages help visitors understand different trends and the products and services you offer .

Using duplicate content is another common mistake webmasters make. There are many reasons for this to occur, such as accidentally copying text from another web page. You may have different products with the same or very similar description or the wording provided by manufacturers may be the cause for duplicate content. Make sure every page of your website has different introductory text, heading, images, etc. Google dislikes duplicate content because its robots cannot differentiate between web pages. Finally, some webmasters love Flash content, but Flash websites are not ranking well for important keywords and keyword phrases.

Source : By Brenda Bale,About the Author:


0 comments:

Post a Comment

Sign up for PayPal and start accepting credit card payments instantly.
Web hosting
  • RSS
  • Delicious
  • Digg
  • Facebook
  • Twitter
  • Linkedin
  • Youtube
PPC Iklan Blogger Indonesia
Adsense Indonesia
4ed3da26228891baae8cec6883df9ef039099687