Did you know that the average business receives up to 10 times as many phones as they do lead online leads? It's true! The Company sells to customers (dentists, HVAC, kitchen renovation company, pest control, plumbers, roofers, installers of solar panels, etc.) receives more calls from telephone inquiries from online contact forms and email. So, if you spend online you have to ask yourself if you know the keywords that generate phone calls. If you do not, you should.
If you are tasked with managing your company's pay-per-click (PPC) budget, you should be sure to measure the effectiveness of your keyword strategy.
So, how do you measure it? Google Analytics will tell you the keywords that drive online traffic and online conversions, but how do you measure the traffic and conversion offline? More importantly, how do you know the keywords that generated a phone call?
http://www.keywordcalltrackingsoftware.com/ is the answer to this dilemma.  With our keyword call tracking software, you will instantly know the online keywords that generate phone calls - giving you a holistic view of your marketing spend and PPC strategy.
Additionally, we can even tell you the organic keywords that generate offline leads.  We also fully integrate with Google Analytics, Google Adwords, CRMs and even your bid management system too. You can search many different online providers using google to learn more about our keyword call tracking software (http://www.keywordcalltrackingsoftware.com) and how it will help you stop wasting money on keywords that don't generate phone calls and reallocate spending to the keywords that do!  You'll see an immediate lift in business and ROI!

Source : http://www.articlesbase.com

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